About A unique pearly matte eyeshadow that can be used wet and dry. This highly pigmented, silky smooth eyeshadow can be used dry for a softer look and wet for a vibrant color payoff. Its immediate adherence on the eye makes it easy to use, while its lasting power and pigmentation make it the best choice for day and nighttime glam. Benefits Can be used wet and dry. Easy to glide, gives intense color payoff on the first application. Immediately adheres to the eye and lasts up to 7 hours. How to Use/Apply? Use dry or damp using an ST London eyeshadow brush.